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Amazon Launches ‘Climate Pledge Friendly’ in Europe

Amazon Launches ‘Climate Pledge Friendly’ in Europe

Date: 28 October 2020

Amazon announced the launch of Climate Pledge Friendly in France, Germany, Italy, Spain, and the UK. The new program will help make it easy for customers to discover and shop for more sustainable products. Customers will now see the Climate Pledge Friendly badge on more than 40,000 products in Europe to signify that the products have one or more of 19 different sustainability certifications that help preserve the natural world, such as reducing the carbon footprint of shipments to customers.

The Climate Pledge Friendly selection includes beauty, fashion, grocery, household, office, and electronics products for consumers and businesses from brands including Cif ecorefill and Seventh Generation by Unilever, Faith in Nature, HP Inc., Calida, Esprit, Haglöfs, and Kite Clothing. Climate Pledge Friendly products are clearly shown in shopping results, have additional sustainability information on the product page, and are featured in a dedicated section of our stores in FranceGermanyItalySpain and the UK. The Climate Pledge Friendly selection includes products made and sold by small businesses across Europe.

Amazon has partnered with trusted third-party certifications, and customers will be able to discover products that meet sustainability standards designed to help preserve the natural world. Climate Pledge Friendly includes a wide range of global certifications and Amazon is adding European certifications from EU Ecolabel, Blue Angel, and Nordic Swan. Amazon is working with more certification partners and brands to add to the selection of Climate Pledge Friendly products.

As part of the Climate Pledge Friendly initiative, Amazon is also introducing Compact by Design in Europe, a new externally validated certification created by Amazon to identify products that, while they may not always look very different, have a more efficient design. With the removal of excess air and water, products require less packaging and become more efficient to ship. At scale, these small differences in product size and weight lead to significant carbon emission reductions.

Cif ecorefill and Viss Nachfüller offer a unique Compact by Design-certified cleaning spray refill that helps people reuse their spray bottles at home. Their 10-times concentrated formula delivers a powerful cleaning performance with 75% less plastic and in a 100% recyclable ecorefill, enabling significant energy, material and transport savings. Similarly, Faith in Nature’s plastic-free shampoo bars provide the ultimate zero-waste alternative to bottled shampoo. Their solid shampoo weighs just a quarter of the total weight in a liquid shampoo, significantly reducing the weight and packaging for each order.

Source: - Amazon.com