GAP Inc Announces 100 percent Sustainable Cotton Goal
Date: 10 June 2019
SAN FRANCISCO – June 6, 2019 – Gap Inc. (NYSE: GPS) announced today that it will derive 100% of its cotton from more sustainable sources by 2025. Cotton’s strong fibers are used in a significant portion of products across Gap Inc. brands, and its cultivation spurs economic opportunity by supporting livelihoods in many communities. However, much of the world’s cotton is grown in areas where people have difficulty accessing clean water due to pollution and droughts – a situation further exacerbated by climate change. By sourcing sustainably farmed and sourced cotton, the company is supporting farmers who use water efficiently through better irrigation practices.
“We’re proud to support innovations that protect natural resources and foster cleaner, safer communities for families around the world,” said Keith White, Gap Inc.’s Executive Vice President of Global Sustainability. “Sourcing cotton in a way that reduces water use and damage to the climate is about creating a healthy environment for our children and future generations.”
For most people, cotton is a part of their daily lives, from the bed linens they sleep on, to the pants and jackets they wear. Yet, cotton is one of the most water-intensive crops grown. Currently, a single pair of jeans uses an average of 1,600 gallons of water throughout its full life cycle1, 64% of which is used to grow cotton.
Gap Inc.’s commitment to sustainability includes sourcing Better Cotton Initiative (BCI) cotton, and cotton that is organic, recycled, and verified American or Australian grown.