Ocado’s delivery partnership with M&S has gone live on 1st September, whereby customers can order online from M&S-branded food, clothing and home items range, as well as Ocado’s range of own-label products and other well-known brands.
50-50 joint venture
The joint venture was first announced back in February 2019, which saw half of Ocado’s UK retail business acquired by M&S. It replaces Ocado’s previous tie-up with Waitrose.
750 new M&S products have been developed in time for the launch.
“A collaborative partnership”
Melanie Smith, chief executive of Ocado Retail, commented: “This marks the culmination of over a year of hard work by everyone involved and I am so proud of everyone at Ocado Retail and our friends at M&S for such a collaborative partnership.
“We are excited to be bringing the greatest range of products to loyal and new customers across the UK with the winning combination of the country’s fastest growing grocer and the nation’s most beloved food brand. We know this is the start of something special and as shoppers continue to move online at pace, we look forward to what the future holds.”
Meanwhile, Stuart Machin, managing director of M&S Food, said: “This is a long-term partnership and in preparation for go live we have listened intently to customers to deliver an even bigger, better range with more family pack sizes, more scratch cooking ingredients, household staples and organic options.
“As more families shop for M&S products online, they will see the breadth that M&S food has to offer and we’re confident they will find we remain serious on quality whilst also being serious about value.”